Local agency wants to add out-of-town Subway deals
Michael Krienik is living proof that you can become a winner by surrounding yourself with losers.
A weight-loss themed promotional campaign, developed by Krienik’s downtown-based advertising agency for 172 local Subway restaurants last year, was incorporated into a national ad campaign in January. Now, Krienik Advertising Inc. is trying to parlay that success into new agency assignments from Subway franchise operators in other cities.
“When it was shown at the international convention it was voted one of the two best promotions in Subway’s worldwide system,” Krienik said. “In the second week of the launch, it generated a 30 percent increase in sales in the Cincinnati market.”
Krienik said a Subway consultant is helping franchise operators find new agencies in 31 markets, including Detroit, Philadelphia, Baltimore and Charlotte, N.C. Krienik thinks the agency has a good shot at picking up a few new markets with the search.
But those talks come as Subway’s Connecticut-based franchisor is trying to take control of all agency spending for Subway, the nation’s largest restaurant franchise with more than 25,000 locations. If that happens, Krienik could lose some of its existing Subway business. It’s one of the largest accounts serviced by the 17-employee agency.
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