Business Standard:

The rise in malls has given boost to many food joints across India. Cookie Man, an Australian brand, has increased its turnover from Rs 65 lakh in FY02 to Rs 10.5 crore in FY06.

“Malls have contributed greatly in our growth. The system wide brand sale of Cookie Man has stood at an estimated Rs 25 crore in 2005-06,” said Pattabhi Rama Rao, president, Australian Foods India.

The Indian JV of the company, Australian Foods India, is all set to make inroads in Gujarat by setting up three stores in Ahmedabad in a year’s time. It also plans to open outlets in Surat, Vadodara and Rajkot in the 2-3 years. Cookie Man ranks second in the world in fresh baked cookie products.

“In Ahmedabad, Cookie Man outlet is expected to open in September at Himalaya Arcade in Gurukul area in 400 square feet area,” said Pattabhi Rama Rao, president of Australian Foods India.

Another franchise will come up at Isckon Mega Mall. “We are awaiting the completion of the mall,” Rao added.

Cookie Man plans to open 14 outlets and 40 Express counters across the country in a period of one year. It plans to have one express counter in Ahmedabad as of now for which it has acquired about 300 sq ft area at at 10 Acres mall.

“We are in close talks with various mall owners in Vadodara, Surat and Rajkot for setting up mother stores and Expresses but it is yet to be finalised,” Rao said.

While the investment for setting up a franchise store is to the tune of Rs 25-30 lakhs, for the Express counters it is Rs 3-6 lakh depending on the size and location of the mall. Currently there are 6 Cookie Man stores and 7 Expresses in India.

Spencer Plaza, in Chennai is the flagship store and training centre of Cookie Man in India. Last year the store registered 50 tonne of baked cookies turnover, the largest in the world in terms of volume.

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