Couple of smoothies taking on UK juice market
IN a bid to establish itself as the Starbucks of the smoothie world, Australian juice retailer Boost has signed a franchise agreement to take its brand to the UK and exploit the growing demand among health-conscious consumers.
But another company, Crussh, has already recognised the potential in fruit juice and smoothies and is fast expanding, opening its 14th London store last week and planning another two in the next three months.
Crussh’s youthful managing director, a man who is beginning to be mentioned in lists of young business people to watch, is also an Australian, Chris Fung.
In what has been billed as an impending “juice war”, the two Australian-run companies are going head to head for the main slice of the smoothie action, a market which could generate sales of up to pound stg. 170 million ($420 million) next year.
Boost recently announced it had signed a deal with UK-based master franchise partners Mario Budwig and Richard O’Sullivan, the pair behind confectioner Millie’s Cookies.
Boost, which is expanding in Australia at a rate of 34 outlets a year, plans to establish a beachhead in Manchester before moving to London next year.
“The timing is right,” Boost founder Janine Allis said when the deal was announced. “The cog has just started to turn in the UK that we need to eat healthier food. The rise in obesity is directly related to the rise of fast foods.” In Britain, one in four adults and one in five children are overweight. The rate of obesity has tripled in the past 20 years.
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