The Subway Chain overtakes KFC, Pizza Hut and Burger King in the UK and Ireland
The Subway chain now has more locations in the UK and Ireland than KFC (705 stores), Pizza Hut (699 stores) and Burger King (631 stores).
With 742 stores across the UK and Ireland, the Subway chain plans to continue its rapid expansion by opening over a further 1,270 stores by 2010.Independent analysts MINTEL, in their latest Sandwiches Market Intelligence report (October 2005), states that more and more consumers are looking for fresh ingredients, with 15% of adults saying that they usually buy sandwiches that are made on the spot. With consumers continuing to work long hours and take short lunch breaks, the inherent convenience of the sandwich fits in well with such a lifestyle. The report also points out that most of the specialist sandwich chains are likely to expand in numbers over the next five years, with sandwiches being perceived by many as a much healthier fast food option than burgers or pizzas. The report also stated that the rapid growth of the Subway chain was testament to this.
MINTEL’s food expert, Paul Rickard comments: “As a nation, we’re spending more money eating out than ever before. We’re also giving a lot more thought to what we eat, adopting healthier eating patterns and a more balanced diet. In the eating out sector, this means that innovative food outlets, which combine convenience and good value with nutritious, healthy food are bringing a new dimension to the domestic market.
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