An eBay Storeowner’s Review of PriceGrabber Storefronts
As the owner of a small business, your worst nightmare is likely to be receiving a notice that it will cost more to keep your doors open. Running an online store is no exception, and I was certainly among those alarmed by what recent fee increases for eBay Stores would mean for me, especially since I have a hard time turning a profit under the best of circumstances. But bad news is often the kick in the pants that leads to a good change. In this case, you can turn a negative into an opportunity by doing something that you should be doing anyway: diversifying and exploring new ways to sell beyond eBay.
PriceGrabber (http://www.pricegrabber.com) is a “comparison shopping” site. It aggregates merchandise from many different online stores and presents products in a single easy-to-use interface. Click the “Sell Yours” link at the top of the PriceGrabber home page, which takes you to a page that explains a feature called PriceGrabber Storefronts.
PriceGrabber is what I call an “add-on” marketplace. It allows individuals or businesses to offer their products for sale alongside those already being offered in PriceGrabber’s marketplace. If you have something to sell that you don’t see on the site, you can ask permission to sell it by sending a message to listings@pricegrabber.com (there is a $10 fee each new item approved).
When considering additional (or alternative) marketplaces on which to sell, eBay Storeowners must ask themselves three questions:
* Is this channel going to bring me as many potential customers as eBay?
* Does it cost less than eBay?
* Is it better than other, similar marketplaces or channels?Subscribe to my RSS feed! Thanks for visiting!
