pizzerias bet on fast-casual makeovers
Two legendary pizza chains are getting facility and menu makeovers in an effort to grab a share of the growing fast-casual dining segment. Papa Gino’s is making a system-wide name change to Papa Gino’s Pizzeria, and Shakey’s Pizza is testing a single prototype Shakey’s Pizza & Grill restaurant.
Both companies have invested in contemporary, redesigned store interiors and broader, jazzed-up menus. Each also will employ new marketing strategies designed to let customers know these aren’t the same decades-old pizza companies.
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