Wraps&rolls unwraps Global Plan
MUMBAI: In a market place where international fast-food and restaurant chains are making a beeline for the burgeoning Indian food and beverage segment, a Mumbai-based snack food chain is doing just the reverse.
Not only that, the snack food chain that entered the Mumbai market three years ago, is all set to be a pan-India brand multiplying manifold by March 2007.
Aseem Dixit, the brainchild and promoter of wraps&rolls, told DNA Money that a private limited company christened Wrapsandrolls Foods Pvt Ltd has been instituted last year to facilitate the expansion.
“A master franchisee for the US has been finalised already and we are in the final stages of discussions for Dubai and England. The international roll-out is expected to kick-start anytime after November this year,” said Dixit.
By March 2007, we will be adding close to 80 outlets, which will be a mix of kiosks and stores with proper sit-down facility across the length and breadth of the country,” said Dixit. The new destinations that will be added to the network include Gujarat, Madhya Pradesh, Bangalore and Delhi among others.
Besides finalising the franchising agreement with the existing international promoters, Dixit said the company is in discussions with potential master franchisees from Australia and New Zealand.
Kick-starting the snack food venture with an investment of Rs 2 lakh and a kiosk at High Street Phoenix in Mumbai three years ago, the brand, wraps&rolls, currently has a presence in Mumbai and Chennai with 11 and five outlets respectively.
And with increasing interests from potential franchisees across the country, the brand is all set for a pan-India presence.
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