Hell heats up fast-food market
Burger King is completing due diligence to buy Hell Pizza, which may have big plans of its own involving Restaurant Brands’ Pizza Hut chain.
Hell Pizza confirmed yesterday it was looking at a sale to Burger King’s New Zealand operator Tasman Pacific Foods, but said it was not a done deal.
Hell Pizza, incorporating another pizza brand, Melt, is owned by Warren Powell, Callum Davies and Stuart McMullin.
The company has also been entertaining approaches from other fast-food interests.
It is understood that Hell has separately approached Restaurant Brands about the future of Pizza Hut. Unnamed Australian interests are said to have funding to back Hell in acquiring Pizza Hut.
Domino’s Pizza, the big new player in New Zealand, might be one candidate, but a company spokesman said it was not party to the discussions with Hell or Restaurant Brands.
Restaurant Brands chief executive Vicki Salmon has returned from Australia where the company has been in protracted negotiations to sell its Pizza Hut operations in Victoria.
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