Tony Roma’s Signs Major New Development Deal for Saudi Arabia.
Romacorp, Inc. announced that it has signed a major new international franchise deal for the development of Tony Roma’s restaurants throughout the Kingdom of Saudi Arabia.Food and Entertainment Co., LTD, will develop a minimum of six new Tony Roma’s restaurants throughout Saudi Arabia. The first Tony Roma’s will open on Olaya Road in early 2007. Several additional sites have been identified in Riyadh, Jeddah and Al Khobar throughout Saudi Arabia with the second unit scheduled to open later in 2007. International Trading Franchises, LLC (an Al-Naboodah Group company) based in Dubai, is the master franchisor for the region and will also support the new development.
The new franchise group also operates a number of other dining concepts including over 100 Cinnabon units, The Pizza Company, Carvel and Seattle’s Best Coffee. The parent company of Food and Entertainment is the Al Hokair group who are one of the top 10 real estate, retail and mall developers throughout Saudi Arabia. Food and Entertainment will develop the new Tony Roma’s full service concept prototype as well as potential new Tony Roma’s Express units throughout the region.
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