McDonald`s to build supply chain for southern India
After tasting success in the Bangalore market and after setting up an effective supply chain McDonald’s is now looking at other south Indian cities this year.
McDonald’s is represented by Hardcastle Restaurants in the west and south India and plans to invest Rs 300 crore - Rs 400 crore for expansion in the south and as well as the west, with south being an important part of the expansion plans in the next 3 years, said Amit Jatia, managing director and joint venture Partner, McDonald’s India (West & South).
“We want to make our presence felt in southern India in the next three years by adopting a focussed approach. Initially we will focus on Bangalore and Hyderabad and then spread across the region. Our approach will be to open more stores in one city rather than one store in many cities,” he added.
McDonald’s, for its south India foray, plans to build an effective supply chain with either Bangalore or Hyderabad as a key base.
Over the last decade, McDonald’s has successfully consolidated its operations in the West and is now planning to replicate a similar model for south India.
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September 18th, 2006
Hello Sir,
This is Sumita. I am doing my MBA from Indian Institute of Foreign Trade, New Delhi. I am very much interested in Mc Donald’s new venture and would like to opt for a project on the same with your organization.
Looking forward to a positive response.
Thanks and Regards
Sumita
October 1st, 2006
HERE WE ARE ALMOST AT END OF 2006 AND NO MCDONALDS IN CHENNAI IS REALLY HARD TO UNDERSTAND.I HOPE MR.AMITH JATIA OF MCDONALDS WESTERN AND SOUTH INDIA IS READING THIS.YOURE DOING SOMETHING WRONG SIR FOR YOU TO NOT TO BE PRESENT IN CHENNAI YET.THIS METROPOLITAN CITY CAN TAKE HALF A DOZEN MCDONALDS OUTLETS EASILY.SO MANY MALLS ARE COMING UP AND EVEN CENTRAL CHENNAI CBD’S AREAS LIKE NUNGAMBAKKAM,RK SALAI,ANNA NAGAR OR ADYAR WOULD SEE MCDONALDS CLEAN UP FROM DAY ONE.HOPING SOMETHING HAPPENS VERY SOON TO CHANGE THIS SCENARIO AS ALL OF CHENNAI IS WAITING TO EMBRACE THE GOLDEN ARCHES.