Ireland’s franchise sector exhibits growth
When John Green took up the mantle of Irish Franchise Association (IFA) Chairman in 1998, having been involved with ChemDry for 10 years, franchising in Ireland was still in its infancy. Only a handful of franchise systems were operational and the IFA had lost direction following the death of its Founder John Neenan. Green recalls McDonald’s, The Body Shop, and Tie Rack as being among the international brands making inroads into Ireland. Abrakababra, a takeaway restaurant concept, was one of the few indigenous franchises.
Having invested in the ChemDry Master Franchise for Ireland in 1989, Green entered franchising on the brink of an exciting growth curve. The 1990s marked a new developmental phase for Ireland and its franchise sector, peaking in early 2000. As the economy dipped following a global economic slowdown, the growth of franchising also slowed but didn’t stop. When the first survey of franchising in Ireland was conducted in 1995 the turnover of franchise systems in Ireland was €0.256 billion. In 2001 turnover was €1.02 billion, a record 79 per cent growth on the previous year. The last survey conducted in 2004 by Franchise Direct recorded 201 business format franchise systems generating a group turnover of €1.272 billion*. The 2006 Franchising in Ireland Survey, due to be published later this year, is expected to reveal further growth with an estimated 250 business format systems.
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