Talk to most coffee chains and there desperate for India
As coffee culture gets bigger in India, a traditional tea drinking nation, domestic and international chains are lining up big expansion plans to the tune of nearly Rs 325 crore in the next 3-5 years.
Majors players like Barista, Costa Coffee, Cafe Coffee Day and Barnie’s are already working overtime to expand their presence in the country and implement product portfolio overhauls. On the other hand, global player Starbucks Corporation is all set to make its India debut in 2007.
The latest to announce big plans for expansion in the Indian coffee retail market is UK-based coffee shop chain Costa Coffee.
The company’s master franchisee, Ravi Jaipuria Group company, Devyani International Ltd (DIL) has earmarked an investment of Rs 150 crore to set up 300 outlets in the next five years.
DIL, like other chains, is looking to cash in on the booming coffee retail in India, which is expected to grow at an annual rate of over 30 per cent in the next couple of years on the back of patronage from the young population in the 18-25 age bracket with a growing disposable income.
“We will have 25 outlets by the year end,” DIL President and CEO Virag Joshi said adding that outlets would come up at Jaipur, Agra, Lucknow and Punjab. The company is planning to invest over Rs 20 crore in the next one year during which the chain would open 30-35 outlets in Mumbai.
DIL opened 15 stores in the first year of its operations, with an investment of about Rs 15 crore, in Delhi and the National Capital Region and plans to add 10 more by December this year.
Joshi said the chain, which is present only in Delhi and the NCR will enter Mumbai and Bangalore by the middle of next year.
Costa is taking steps to widen its menu, including addition of a range of wraps. It is also in the process of fine-tuning an India specific menu to appeal to the local palate.
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