The Pizza increases its focus on delivery
Minor Food Group (MFG), the operator of The Pizza Company, will speed up expansion of delivery outlets next year in response to a decline in dining out by budget-conscious consumers. The shift to more delivery outlets also reflected the fact that fewer spaces would be available for full-scale pizza restaurants if openings of new retail centres slowed, said Wichai Pornpratang, the company’s vice-president for marketing.
He said the company expected little impact from planned government curbs on the expansion of large retailers, as MFG could always work with investors who already had sites and wanted to open franchises. ”Because our brand is stronger than in the past, it is easier to expand new outlets through franchise basis,” he said.
However, most of the growth in the company’s sales next year will come from the delivery business.
CEO Paul Kenny said the company would open at least 30 new outlets next year, in both restaurant and delivery formats, bringing its total to 200.
The average investment for a restaurant is 10-12 million baht while a delivery outlet costs 7-8 million baht.
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