Wingstop will debut the chicken wing chain’s first-ever TV commercial tailored specifically for the Hispanic market beginning in October. Wingstop signed advertising agency El Creative to produce the initial 30-second spot and others to come.

In “Family Reunion,” an adolescent boy peeps through a fence after hearing music to see his Hispanic neighbors enjoying a family gathering catered by Wingstop. The blonde-haired boy rings their doorbell and when asked who he is, quizzically responds “Pedro?”

“Our first ad with El Creative is really dynamic, and we like the fact it emphasizes that Wingstop takeout can make any family or friendly gathering a festive occasion,” said Jim Flynn, CEO of Wingstop Restaurants, Inc. “As a family restaurant chain, we’re pleased this ad underscores that experience because it’s central to our Hispanic audience.”

The chain’s first commercial to be produced outside of the restaurant setting, “Family Reunion” was shot in both Spanish and English. “Family Reunion” drives home the strong family bond and ‘passion for life’ elements associated with the Latin culture and reaffirms Wingstop’s position as a viable takeout option. The commercial may air in 12 different versions – in either language to endorse boneless wing strips, family packs, drink specials, catering, grand openings or in general promotion.

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