Israeli International Franchise Fair Addresses Launching Israeli Brands in the U.S.
The international law firm Greenberg Traurig, LLP is proud to be a sponsor of the Second Annual Israel International Franchise Fair on October 24th and 25th in Tel Aviv, Israel. Greenberg Traurig attorney Mitchell C. Shelowitz will give a presentation titled, “Everything You Need to Know to Successfully Launch Your Israeli Brand in the U.S.” on October 25th at 3 p.m.
Shelowitz is an international business lawyer with extensive experience representing Israeli companies in their U.S. business activities. He is a senior member of Greenberg Traurig’s multi-office Israeli Business Group, which works closely with Israeli companies that are doing business in the U.S. as well as global businesses that seek to do business in Israel. He is a frequent speaker throughout the U.S. and Israel and is the organizer of the Annual Israeli Wine Export Conference in Tel Aviv.
The purpose of the fair is to provide a one-stop shopping experience and resource center for Israeli businesses seeking to expand in the international franchise market. Through various activities, conferences, and information and training sessions led by franchise experts, IIFF brings together entrepreneurs, prospective franchisees and current franchisors with legal and financial advisors, bankers, insurers, business consultants and developers, real estate brokers, interior decorators, recruitment companies and more.
“It is an honor to participate in this major international event for Israeli companies. We look forward to the opportunity to leverage our proven track record of launching major Israeli brands in the U.S. by helping the companies participating in the conference,” said Shelowitz, who works in Greenberg Traurig’s New York City office.
“The participation of Greenberg Traurig brings significant additional value to the conference participants who are seeking exactly the type of expertise in expanding into the U.S. that Mitch Shelowitz and the resources of a multi-office, international law firm can bring to the table,” said Avi Benamram, founder and organizer of the Israeli International Franchise Fair.
The Second Annual Israel International Franchise Fair will be held on October 24th and 25th in at the Tel-Aviv Convention Center, in Tel Aviv, Israel. For additional information, please contact the IIFF at 972 3 752 46 46 or email, info@iiff.co.il.
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