Sales pitch “Heart” connection
A former elementary schoolteacher, Schell soon discovered she got the best results when she focused on being herself and connecting with prospective franchisees on a personal level, as opposed to doing whatever it took to close a deal.
That approach worked wonders for Sylvan: Over a period of seven years, Schell and her team more than doubled the number of tutoring franchises in the United States and Canada, making the company the top-ranked franchise opportunity in North America.
The pressure of meeting ever-higher sales goals eventually took a toll on her health, however, prompting Schell to make a major career change. Five years ago, she became a personal or “life” coach, an emerging new profession that aims to help people realize their personal and career goals.
Today, in a sense, Schell’s professional life has come full-circle. Her new company, Franchise Coaching Systems, based at her home in Brielle, specializes in helping franchise corporations and franchisees grow their businesses. And her new book “Stop Selling . . . Start Clicking!” (MP Press, $24.95) proposes a fresh “heart-based” approach to sales that draws on both her experiences at Sylvan as well as the fundamental principles of coaching.
Schell says the book is primarily aimed at those in the franchise industry, but she believes it also can help any small-business owner or aspiring entrepreneur who is either averse to selling themselves and their services or simply doesn’t know how.
She takes an introspective, holistic approach to sales, a process that begins with some serious soul searching. Her 178-page book guides readers through a series of questions and exercises designed to help them understand themselves better.
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