Casa Latino Real Estate Franchise System

Casa Latino Real Estate, the first nationally recognized Latino real estate brand, launched its franchise model to realtors across the country. The company unveiled its system earlier this month at the National Association of Hispanic Real Estate Professionals (NAHREP) annual convention in Las Vegas and at the National Association of Realtors NARdiGRAS Expo in New Orleans.
The company has already signed franchisees in the following markets:
Phoenix, AZ; Albuquerque, NM; Las Vegas, NV; St. George, UT; Ft. Lauderdale, FL; and Austin, TX.
At least one of the franchises was ’sold’ prior to the trade shows. “We tried our best to keep things quiet until our debut at the NAHREP Expo in Las Vegas but we were deluged with early inquiries from some serious and substantial real estate executives around the country,” says Robb Heering, the company’s founder and CEO. The first franchise was actually sold in Phoenix a week before the first tradeshow.Paul Bessent, Casa Latino’s Vice President, said, “It is becoming abundantly clear that Casa Latino is fast becoming America’s dominant Latino real estate brand and it’s equally evident that the early adopters of our franchise system will reap great financial rewards while providing a critically needed service to America’s Latino consumers. This is one business model where entrepreneurs can do well financially by doing good ethically and morally.
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