Hell on for Hell condom stunt
It was an advertising campaign that was just too much of a sin for hundreds of people.
Now the Advertising Standards Authority has agreed Hell Pizza’s ‘Lust meat-lovers’ pizza promotion breached the advertising code of ethics. The authority received hundreds of complaints after 170,000 condoms in sealed foil and cardboard wallets were delivered to letterboxes in the advertising campaign.
In a decision released yesterday, the authority’s board upheld the complaints.
Members unanimously agreed the promotion breached basic principle 4 of the code, which requires advertisements to be prepared with a sense of social responsibility.
The majority also agreed it breached rules about decency and offensiveness.
In a submission to the board, advertising agency Cinderella, on behalf of Hell, said it had approached the campaign with a sense of responsibility to consumers and society. It had helped increase awareness of sexually transmitted infections and teenage pregnancy rates “and all because of a pizza”.
It argued there was “nothing offensive” about a condom.
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