Cafe Coffee Day Enters Pakistan
India’s biggest coffee-cafe chain Cafe Coffee Day (CCD) opened its first cafe in Pakistan’s commercial capital of Karachi on Wednesday. CCD’s first outlet has opened for business in Karachi’s Zamzama Commercial Area, famous for its designer outlets and vibrant cafe-culture.
Within the next 12 months, CCD plans to open four more cafes in Karachi and expand into Lahore and Islamabad. CCD is planning 25 cafes in Pakistan over the next few years. “We feel that an Islamic country with a booming economy like Pakistan has great potential for consumption of non-alcoholic brews,” Cafe Coffee Day director Naresh Malhotra said here on Thursday.
CCD’s entry into Pakistan is through the franchise route. “We have tied up with a leading industrial house owned by a reputed business family. I cannot tell you who it is as the announcement will be made in Pakistan by the group who is our master-franchisee for our expansion plans there. The baristas — those who brew and serve the coffee — are all from — Pakistan and have come here for training,” Mr Malhotra said.
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