Gift cards boost profits
Trivia question: What fits in your wallet, costs mere pennies to produce, is the key component in an $80-billion1 market, and was recently worn – as a dress – by a Grammy-nominated singer?
A) Paul McCartney’s divorce settlement papers;
B) Autographed Nolan Ryan rookie card;
C) Gift card.If you answered C) Gift card, you’re right. But more importantly, let’s hope you’re using them in your operation.
Kelis (pictured) wore a dress made from McDonald’s Arch Cards in New York City Dec. 13 at McDonald’s ‘load it, gift it, love it…now wear it’ fashion experience. Although the dress is currently being auctioned on eBay, the Arch Card has a lot of staying power for McDonald’s.
Last year, it generated $40 million in December alone.“People purchase Arch Cards because they are easy to use and more convenient than a credit/bank card for small purchases,” said Shannelle Armstrong, U.S. Communications McDonald’s USA.
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