Winning at Wendy’s
This time last year, Wendy’s (NYSE: WEN) was struggling with sliding same-store-sales. In the fourth quarter of 2005, not only were U.S. sales at stores open at least 13 months down more than 2%, but that soggy performance also followed worse declines in the same quarter of 2004. That kind of negative momentum can be tough to break, but with a quick turnaround, Wendy’s made it look easy.
In 2006’s fourth quarter, same-store sales registered about a 3% increase (3.1% at company-owned stores and 2.7% at franchised units). The company is clearly building momentum in the right direction, as each month of the quarter saw improved sales growth over the same month in 2005.
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