Baskin Robbins Kicks Off Summer Early
Here’s the scoop! Baskin-Robbins is kicking off summer early with a special 31 Cent Scoop Night celebration on May 2, 2007. During the event, ice cream lovers will have the opportunity to enjoy their favorite Baskin-Robbins ice cream flavor for only 31 cents while paying tribute to local heroes.
America’s favorite ice cream store is partnering with the National Fallen Firefighters Foundation (NFFF), an organization that honors America’s fallen fire heroes and their families. In celebration of 31 Cent Scoop Night, Baskin-Robbins will honor fire fighting heroes by making a $100,000 donation to the worthy organization. Since 1992, NFFF has developed and expanded programs to honor fallen fire heroes and assist their families and coworkers. The money donated by Baskin-Robbins will be used to help support the organization’s programs including “Everyone Goes Home,” a program that helps to prevent fire fighting line-of-duty deaths and injuries.
“31 Cent Scoop Night gives us a wonderful opportunity to show customers our appreciation and at the same time support a great organization, the National Fallen Firefighters Foundation,” said Ken Kimmel, Baskin-Robbins’ brand officer. “We are thrilled to host this event and mark the unofficial start to summer!”
The Inside Scoop on 31 Cent Scoop Night
Ice cream lovers are encouraged to “cool” down and visit any of Baskin- Robbins’ 2,800 stores nationwide from 5 pm to 10 pm on May 2. During the event, consumers can choose any flavor and pay only 31 cents (plus applicable tax)* for 2.5 oz. scoops of ice cream. 31 Cent Scoop Night is the perfect opportunity to try any of Baskin-Robbins ice cream flavors or to be daring and get a triple cone. Ice cream enthusiasts should not hesitate to treat their office, teammates, family, and friends to this special offer. Thirty-one people can join in the fun for less than $10!
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