Franchise guru to be honored in the Philippines
Armando Bartolome is known as the Philippines’ “franchise guru.” As one of the pioneers of the Association of Filipino Franchisers Inc., he has conducted over 200 franchisees’ seminars in the country and parts of Asia and the Middle East.
He also mentored over 150 franchising companies in the Philippines as head of GMB Franchise Developers.
He carries with him 24 years of extensive experience in the field—both international and local scene.
Bartolome is acknowledged as the franchise guru, primarily after assisting small and medium enterprises which became successful.
He said “irrational franchising” is a surefire way for a business to fail.
“The common mistake of some is that they take the franchising route as a shortcut to expansion. If you want to go franchising, you have to re-investigate the concept and study how to duplicate it and see if it can be managed by another party,” he said.
Bartolome said the franchisor and the franchisee should be the perfect match.
“It’s not all about money. They have to work well together and be on the same page,” he added.
GMB Franchise Developers’ services include franchisor consulting solutions, franchise lead assistance and franchise clinics. The company can assess an existing franchise program; develop and install a franchise organization and provide processing assistance from applications to branch openings.
The company’s clients, past and present, include Fiorgelato, ACT Electronic Center, Maldita, Binalot, Gingersnaps, Gloria Maris, Kodak Phils., Godiva, Freeway and Figarò Coffee Co.
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as a franchisee guro, among a thousand of frachising company we have in the philippines, which franchising company do you recommend most for us who want to start business like this.
thakyou, soon to get a response in your behalf.
sincerely yours,
carmelito galleto