Kahala-Cold Stone to Acquire Cereality Cereal Bar & Café
Kahala-Cold Stone today announced the acquisition of Cereality® Cereal Bar & Café. Specific terms of the transaction were not disclosed.
Founded in 2003, Cereality is a new concept in the QSR space, specializing in creating a unique and entertaining experience around the American ritual of eating cereal. Customers choose a base from Cereality’s menu of more than 30 cereal varieties and signature cereal blends, and select from 40 toppings and mix-in combinations to create their ultimate bowl topped with their favorite assorted milk and hot and cold beverage. The offerings extend to parfaits, smoothies, cereal bars and other bakery items.
“When we formed Kahala-Cold Stone, we promised to aggressively seek out acquisitions of leading brands in the quick-service space to grow the portfolio of franchise brands for partners, and this is the first of many to come,” said Kevin Blackwell, chairman and chief strategist of Kahala-Cold Stone.
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