Reliance woos mom & pops with franchisee plan
Sporadic protests against retail biggies in recent months have driven Reliance Retail to tweak its business model a little, to ensure the enterprise isn’t derailed before it has really taken off.
Under the new scheme of things, it plans to partner local kiranas in smaller outlets, understandably as a pacifist ploy, while going it alone at the higher end of the retail spectrum - the hypermarts.Jai Bendre, head-marketing, food business, Reliance Retail admitted as much in a recent brand summit. However, while conceding that the company was working on a plan to integrate small retail stores in the overall retail system, she refused to give away further details.
Sources, though, said Reliance Retail has started inviting retailers and individuals to become franchisees. As per the plan, the company will select and revamp the retail outlets, which would then be run on a revenue sharing model by the small retailers.
The company will go for the franchisee model in almost all product categories, including cosmetics, jewellery, watches, books and toys. The outlets will sell both Reliance and other brands.
Subscribe to my RSS feed! Thanks for visiting!
November 21st, 2007
How to get reliance footware or reliance jewellery franchisee? i wann know the formalities and procedure.