Making a franchise work
Franchising is not a short-cut to riches and fortune. It takes hard work, dedication and commitment to make a success of it – just as it does with any business idea.
The advantage that you have in franchising is that you are leveraging the brand of a bigger organisation and benefiting from the input that they can give you – in the form of design, advertising, marketing, sales advice and training.
Many companies that operate as franchises belong to the British Franchise Association. This is an accreditation body that makes sure potential franchisors (the companies) follow a set of guidelines.
If a company is not a BFA member, it does not mean they are disreputable, but they won’t have followed the association’s guidelines and you may need to take professional advice to ensure that you don’t trip up.
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May 16th, 2008
I can see why you made the top 50 list, nice post!