Daddy Dough on franchise path
Locally owned Daddy Dough is keen on franchising its donut stores in the first half of next year to build on its hugely successful chain of three branches.
“I plan to franchise my family business because our three Daddy Dough shops have shown great growth, even though we have been open for business just a year and a half. We have a good opportunity to grow at the moment and there are some people who want to do business with us,” owner and general manager Peter Thaveepolcharoen said last week.
He hopes to open three franchised stores and five under company management next year.
The Bon March้ shop just two weeks ago joined the two Daddy Dough outlets on Silom Road in Bangkok and in Pattaya.
Daddy Dough makes 3,200 pieces per day, of which 1,500 are for the Silom branch, 1,000 for Bon March้ and 700 for Pattaya. In the beginning, it made only 500 per day.
Many customers came to know Daddy Dough from word of mouth, Peter said, adding that he did not plan to use that as a marketing strategy, but it has worked and helped people learn about his stores.
His donuts are better than others because the flour is “softer”, he said. The target customer group is adults, mainly women.
A Daddy Dough store will go into the I-Residence Building on Sathorn Road near the Skytrain this year.
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