7-Eleven named best franchising opportunity
Dallas-based 7-Eleven has been named America’s best franchising opportunity by Entrepreneur magazine in next year’s Franchise 500 ranking.
Joe DePinto, 7-Eleven’s president and CEO, said his company has been working diligently the past several years to fully franchise its operation — a goal it has met at 72%.
The recognition, out in the Dec. 12 issue of Entrepreneur, ratchets up its former No. 4 rating and is special to DePinto because it tells him they’re “on the right path.” It also means they overshadowed formidable competition like McDonald’s, Dunkin’ Donuts and Subway, which held the top slot for 2007 and now is bumped to No. 2.
“At 7-Eleven, we’re synonymous with convenience. Everyone is trying to get a foothold in convenience,” he said. “You not only have to be convenient to the customer, our business … really has to be there to support franchisees.
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