News.Yahoo:

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FranchiseCircle.com, a social network for franchising launched in 2006, announced today plans to develop a 3D virtual tradeshow on the Second Life platform that will allow users’ to interact with franchise brands like never before.

Second Life is a 3-D world modeled after the physical world where a user can create their own ’second life’, purchasing property, communicating with over 12 million other users, purchasing cars, boats, houses, and office buildings.

Users are given the opportunity to interact with objects, people, and brands as if they are real. Second Life even has its’ own virtual currency exchange, the Lindex, which has produced multiple real world millionaires through he buying and trading of virtual currencies.

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