Brothers buy franchise that buys back phones
Two brothers, Randall and Mick Murry, have opened a Buy Back Cellular franchise in Lufkin Mall, according to a press release.
Buy Back Cellular buys and sells pre-owned cellular phones, regardless of the carrier behind them. It also deals in pre-paid cell phones.Buy Back Cellular makes it possible for people to upgrade their phone as often as they want, even every month if they feel like it, without having to worry about extending a contract or making any kind of new commitment to their carrier,” Randall said in the press release. “They bring in their old phone, pick out the new model they want, we swap out the SIM card, and they’re on their way. It’s a beautiful business concept.
The Murrys said they expect advertising and marketing costs to be low, with most promotion coming from word-of-mouth among consumers.
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