The Athlete’s Foot Expands International Presence with Master Franchise Agreement in Sweden
NexCen Brands, Inc. The parent company of The Athlete’s Foot (TAF), a world leader in athletic footwear retail franchising, announced today that the company has expanded operations to Sweden, signing a Master Franchise Agreement with TAF Sweden AB.
The ten-year agreement calls for the development of a minimum of ten stores in Sweden. TAF Sweden AB opened its first store in Malmo in July 2007, launching TAF’s first store in the country, and marking TAF’s entry into its ninth European market.
The opening of The Athlete’s Foot in Sweden represents the power of the TAF brand on a global scale,” stated Robert W. D’Loren, President and CEO of NexCen Brands, Inc., parent company of TAF.
This Master Franchise Agreement speaks to the type of relationships we plan to build around the world. The developers are community entrepreneurs who have already invested locally in Malmo with great success, and are now a part of our team helping to grow the brand in new markets.
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