Luxury coffee brand illycaffe to enter India
Italian coffee brand illycaffe announced the arrival of its luxury cafe chain in India. The company has partnered with Narang Group, distributor of high end beverages, as master franchisee for the same.
“This partnership will enable us to open five ‘espressamente illy’ cafes within the year and continue to a total of 35 over the course of next five years,” Andrea Illy, chairman, illycaffe said. The company however declined to share any investment figures.
The cafes will carry the ‘espressamente illy’ brand name. The company has opened over 175 such cafes in over 30 countries. It has plans to open its first espressamente illy at Bangalore airport followed by its first flagship outlet in Mumbai within the next four months.
“In the country, we will be following four models for the franchises varying from 200-sq ft simple outlets to 1,500 sq ft flagship stores, and we are going to focus more on opening flagship outlets in metro cities initially,” Rohit Narang, Narang Group’s joint managing director said. Illycaffe is an Italy-based company, engaged in the production and marketing of unique blend of espresso coffee globally.
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