Australian Foods, owner of the Cookie Man brand, is on an expansion drive to double its number of stores across India in the next one year. The company has been following a unique model of retailing its cookies through own franchise stores.

Cookie Man products are not sold in any other outlet and their franchise stores are located only in malls. The company will continue with this model for its next batch of outlets as well.

“Currently, we are present in 17 towns with 35 stores, but we are aiming to be present in 24 towns with nearly 60 stores by the end of next financial year. We want to deliver cookies fresh from the oven and that can be done well only if we serve them through stores that are in our control. We will also add four more ranges to our product portfolio,” said Pattabhi Rama Rao, president, Australian Foods.

The company has a strong presence in tier-II cities, but is now planning to enhance its reach in tier-I cities as well. It follows the policy of basing its stores in malls, which are high traffic shopping area with optimum visibility.

Through this expansion drive, the company hopes to double its turnover from Rs 20-40 crore. Cookie Man offers products in the range of Rs 420-900 a kg. Cookies are at the premium end of the Rs 5,500 crore biscuit market in India.

Related posts:

1. Raymond Plans 300 Franchisee Stores In Towns Business Standard: Apparel and textile major Raymond today said...
2. WELHOME To Expand Its Franchise Network In Northern India MediaSyndicate: WELHOME, India’s largest chain in home textiles and...
3. Rosebys To Re-Launch In UK, Plans 300 Stores In India mydigitalfc.com: Leading lifestyle and home décor chain Rosebys, owned...
4. Fastrack Plans To Have 50 Stores In India By April 2010 Economic Times: Fastrack, a fashion accessories brand from Titan...
5. Mrs. Fields Cookies Gives Top 5 Marketing Tips For Cookie Franchises PR Web: If the smell of fresh baked cookies...

Related posts brought to you by Yet Another Related Posts Plugin.