Hilton to franchise hotels in India
The hospitality major Hilton Hotels Corporation has entered into an agreement to franchise Hampton by Hilton brand to Marigold Hospitality Ltd in India. Marigold Hospitality aims to franchise 16 hotels (approximately 2,000 rooms) under the Hampton by Hilton brand in India.
The hotels will be managed on behalf of Marigold Hospitality by Palm Hospitality, a member of the Palm Holdings group of businesses. Marigold Hospitality is a joint venture between Palm Holdings and Trikona Capital, created to invest in and develop hotels in India.
The deal is set to launch the Hampton by Hilton in India and Marigold Hospitality expects to secure initial sites in the first half of 2008, with commencement of construction works this year. The first of the 16 Hampton by Hilton hotels is planned to open in the next two years.
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Q1 2008 has seen many investments in the hospitality sector.International hospitality brands do not intend to miss out on this opportunity to become one of the leading players in the growth of the hospitality sector in India.