QSR magazine:

Franchisees weigh in on the issues that matter to them most.

To gauge how those charged with the day-to-day challenge of running a quick-service concept feel about the state of the industry, QSR asked survey participants to rate their satisfaction in 11 areas of quick-service operations: same-store sales prospects; unit-level profitability; current menu; new-product pipeline; advertising effectiveness; operational effectiveness; new building ROI; franchisor leadership; system’s physical condition; remodeling ROI; and franchisee support programs.

All categories except two were rated above the midpoint rating of Neutral. Strength of the Current Menu received the highest average rating, 3.63, followed closely by New-Product Pipeline, 3.43. Not particularly surprising, the two areas that scores averaged below 3 were Remodeling ROI and New Building ROI at 2.95 and 2.78, respectively. It can be assumed that these two areas require much more time to realize a positive ROI than does a menu change, thus the lower strength rating. Continued.

Related posts:

1. Franchising In A Recovery QSR magazine: One year since the economic collapse brought...
2. Tax-Favored Financing For Store Remodeling QSR magazine: Have you eaten at a quick serve...
3. Franchisors Embrace FAST(TM) Scholarship Program Incenting Prospective Franchisees With Accelerated Success Program PR Newswire: Designed to help new franchisees get a...
4. Coffee Republic Secures Lease To Open Highest Coffee Shop TransWorldNews: Coffee Republic will open the highest coffee shop...
5. SST Canada: Strength- Power- Speed Sports Specific Training Wire Service Canada: Twelve years ago, Larry Jusdanis a...

Related posts brought to you by Yet Another Related Posts Plugin.