Improving The Experience
In February, Subway announced Thys (pronounced Tice) J. Van Hout as the company’s new chief technology officer. Van Hout seized the opportunity to work with the international restaurant chain for a variety of reasons, the least of which include “leveraging technology to enhance the Subway experience at the store level and help increase franchisee profitability.”
Subway boasts almost 29,000 locations in 86 countries, but Van Hout points out that each and every franchisee at heart is an entrepreneur. And Van Hout has some experience in that arena. After working for many years in foodservice industry logistics, technology, and statistical analysis for well-known brands such as Procter & Gamble and Kraft Foods, Van Hout decided it was time to put his skills to use in a new way. He wanted to answer the question, “How do you leverage technology to improve foodservice?” Read on.
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