New Zealand Herald:

Is franchising a good approach to expanding a business? What can make a franchise stand out?
Franchising may be an excellent growth strategy and it doesn’t suit everyone, or every business. A huge amount of work goes into establishing a solid franchise business and it means a considerable change in focus and role. Do your groundwork, take advice and be sure you understand what you are taking on. It’s vital to establish significant and genuine points of difference for the franchise itself, and products or services you offer. Decide on the culture of your organisation and whether your brand reflects this.

What are key factors to consider before launching a franchise?
Are there financial or legal issues? Establish, document, test and refine systems so they are bullet proof when you begin selling the franchise. Ensure there is a market and demand. You need to be convinced you are offering a franchise with real value, so you have the strength of convictions as you go to market. A potential franchisor will need time and money to: develop, document and refine systems; develop marketing to support and sell the franchise; establish the franchise agreement and disclosure documents; and train and support new franchisees.

What is the best approach to working with franchisees? Carry on reading.

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