Educating Mayors On Franchising
The International Franchise Association is attending the 76th Conference of Mayors (pdf) taking place from June 20 – 24 in Miami, Florida. Hundreds of the nation’s mayors have gathered there to weigh in on domestic policy issues that impact urban America and metropolitan areas. Already presidential candidate Barack Obama has spoken with this gathering of mayors on Saturday and ex-president Bill Clinton is scheduled for Sunday.
Mr. French, Vice President of Government Relations for the International Franchise Association, explains why he is there as part of the IFA. “Mayors and cities are an important nexus point for a whole lot of policies that impact franchising,” he states. “The IFA has had long-term involvement with cities as a focus from our minority franchise program to our education initiatives.”
“This meeting is an opportunity for the IFA to educate a broader audience of mayors at the US Conference in Miami. This gives us an opportunity to talk with mayors on how they can help or hurt franchise businesses.”
Mr. French spoke about how mayors often pass ordinances to restrict or penalize chain stores in their municipalities. These city leaders see franchise brands as national corporate chains. Mr. French elaborates, “Mayors need to think of franchising as local business owners,” he states.
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