Hot Dog! It’s National Slurp-Day
It’s that time of year when the sun is hot and the Slurpee® drinks are free-zing – emphasis on the FREE part. July 11, aka 7/11, is the day that 7-Eleven, Inc., the world’s premier convenience retailer, celebrates its birthday and says “thank you” to its customers with free Slurpee drinks at participating stores. This year’s 7-Eleven® Day marks the company’s 81st birthday. Customers can pour their favorite Slurpee flavor in colorful, 7.11-ounce “Birthday” cups throughout the day, while cup supplies last.
7-Eleven is the home of the Big Bite® Oscar-Mayer all-beef hot dog and the number-one retailer of grilled hot dogs. And to celebrate National Hot Dog Month in July, participating 7-Eleven stores are offering a quarter-pound Big Bite hot dog and Big Gulp® drink for just $1.99 throughout the entire month, a real value at a time when consumers’ incomes may be stretched dog-gone thin.
But there’s more… New for July is the first ever Monster Energy Slurpee drink, called Black Ice. Black Ice is a black-colored energy Slurpee drink packed with a full-load of Monster’s potent energy blend. This is the first frozen Monster beverage and the first variety not sold in a can.
“In appreciation of our loyal customer base, we started giving away Slurpee drinks on our 75th birthday in 2002,” said Jay Wilkins, 7-Eleven brand manager for Slurpee and Big Gulp® fountain drinks. “Customers thanked us, and we’ve been doing it ever since.
Now July 11, or 7-Eleven Day, has become Customer Appreciation Day or try-your-favorite-Slurpee-on-us day.”
Viral marketing through the newly redesigned www.slurpee.com web site with its Slurpee Nation social network along with Slurpee street teams in select cities and store events across the U.S. play a big part in spreading the “7-Eleven Birthday/Customer Appreciation/Free Slurpee” message.
Every day is Slurpee Day in Kennewick, Wash., recently crowned the new Slurpee capital of the world, but on Free Slurpee Day, 7-Eleven Franchisee Don Marriotto expects his store to be swamped.
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