Sellstate Rolls Out New Branding As National Franchise Expansion Continues
Fort Myers-based Sellstate Realty Systems Network, Inc. has rolled out a new branding initiative to its associates, aimed at raising the company’s profile and differentiating it from other national real estate franchises.
“As we entered our sixth year of franchising, we were ready to clearly identify who we are going to be in the future,” said Sellstate CEO Art Darmanin. “As we continue to expand our brand throughout the nation, it is important that the image of the company reflects our sophisticated business model.”
Over the past four years, Sellstate has expanded from one office in Florida to franchises in 11 states - a success it attributes largely to its C.P. Technology and Agent Asset Development (AAD) program. C.P. Technology is an exclusive system that virtually eliminates administrative headaches for brokers and speeds processing of commissions for agents. Under the AAD program, Sellstate pays 100 percent commission - 95 percent to the transaction agent and 5 percent to the sponsoring agent in the form of monthly income.
The new branding initiative includes a new logo treatment, brand colors, signage and marketing materials, and the creation of a recruitment Web site, www.joinsellstate.com, for prospective franchisees and agents. A new corporate Web site will be unveiled later this year.
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July 23rd, 2008
Just curious why the states outside of Florida are not having any success? If you look on your website under “Find an Agent” the other states appear to have no grow the past 2-3 years