Extreme Lands In Asia With Appointment Of Leading Business Development And Licensing Executive Team
The Extreme Group is very pleased to announce it has just appointed Terry Hauss, a leading International licensing and biz development executive, who has worked for Warner Bros. Consumer Products, across Superman, Batman, The Matrix, Harry Potter, Sony Consumer Products and Iconix brands, he is currently a Director of The Licensing Management Group (LMG).
The appointment and role is to represent and drive business development for Extreme’s full collection of twenty two companies and licenses including Extreme hotels, Extreme Freshies (café/restaurants), Extreme Drinks, Extreme Travel, Ex Parks theme parks, Extreme Cred (credit cards), and the licensing and consumer products side which encompasses Extreme Stores, clothing, footwear, sports equipment and watches across the entire Asia Pacific region.
The Extreme Group board has pin pointed Asia and expansion in the region as a key strategic move due to the opportunities that the brand is already being offered from the pacific rim and the rapid growth that the whole region is currently experiencing. Due to how well the brand is doing beyond Asia and the significant amount of business development work already done to date there are a number of major deals close to signing in Thailand, China, Malaysia and discussions are happening across Australia, Korea, Japan and Hong Kong.
Terry Hauss, the licensing guru, has been involved with retail, licensing, franchising and manufacturing for over 30 years and he brings with him a wealth of knowledge and experience. He and his team have a sterling record of developing new businesses and are perfectly positioned to drive Extreme across Asia. He has had huge success in strategic planning and driving forward innovative product development programs into new and expanding business markets. Read more.
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