Growing Limited-Service Chains Look Long Term
The limited-service restaurant chains among Chain Leader’s Top Chains Under 50 Units are investing in people, service and marketing as they get back on track for expansion.
Expansion in a soft economy is proving tougher than expected for some of the limited-service concepts in Chain Leader’s ranking of Top Chains Under 50 Units. As they slow down restaurant growth, these up-and-coming concepts are turning to tried-and-true strategies that play up their brands and stay true to their values.
Employee Morale
Vancouver, Wash.-based Burgerville is only opening two units this year in Oregon. However, as it prepares to ramp up growth in 2009 with four units in Oregon and one or two in Washington, the 39-unit chain says investing in its people will be key for long-term success.Burgerville created the Center for Responsible Community Leadership to help managers and executives to develop leadership skills that align with the QSR’s eco-friendly business practices, which include using wind power, seasonal ingredients and local sourcing. Participants attend courses at the 4,000-square-foot training facility for two days in the fall and once or twice a month for six months every year.
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