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The Franchise Magazine:

The London 2012 Games offers one of the biggest business opportunities this country has seen in 50 years and franchisees up and down the country will play a crucial role in helping to deliver the sporting spectacular. Regardless of size, industry or location, it provides a golden opportunity for UK franchisees to expand, diversify and reach new audiences both nationally and internationally. The opportunities to be a part of and help deliver one of the most high profile and exciting events in the world really are extensive.

It’s hard to imagine a sector which doesn’t stand to benefit from the Games. While the current focus has been on the large scale buildings and infrastructure projects, rapidly the reach of the Games is extending and a variety of industry sectors are beginning to benefit from the ripple effect. With such a wealth of opportunity at their fingertips, it’s crucial that franchisees the length and breadth of the country don’t miss the boat.

The opportunity really is nothing to do with location, location, location and in many cases, with existing networks in place, franchises are often better placed to deliver than small independent businesses. Full article.

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