Franchise Industry In Malaysia Is Exciting
The franchise industry in Malaysia is exciting as it is still in its infancy, according to Asia Pacific Franchise Confederation (APFC) chairman, John O’Brien.
“Malaysia has more support from its government than any other country in the world and franchising would, by far, benefit a growing economy,” he said in a statement issued by the Malaysian Franchise Association (MFA) here Wednesday.
He said international franchisors were very comfortable coming to Malaysia as the country had a stable economy, good legal system and was English speaking.
“When franchisors choose a country to expand, a concern is the protection of brand names. Malaysia offers a high degree of confidence in the judicial system in protecting brands, trademarks and intellectual property,” he explained.
Franchising in Malaysia began in the 1990s. The MFA was formed in 1994 with the objective of supporting the implementation of government programmes to promote entrepreneurship through franchising.
Commenting on the APFC meeting held on July 31 and concurrently with Franchise International Malaysia 2008 (FIM2008), O’Brien said the meeting was the most progressive in its history.
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