Why Do Franchisors Fail?
The recent announcements of the bankruptcies of Bennigan’s and Mrs. Field’s Cookies raises a question that perhaps too few franchisors ask themselves in earnest: Why do franchisors fail?
These are not the first franchisors to declare bankruptcy, nor will they be the last. Some others include: 7-Eleven, Baker’s Square, Boston Market, Ground Round, Burger Chef, and of course, a number of smaller franchisors whose names you might not recognize. Some have made a comeback; others have not.
So why do some franchisors fall upon hard times while others prosper?
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