Playschools Franchises Spell Big Bucks

Million-dollar baby could well be an apt description for the average middle-class Indian toddler. In the absence of government regulation for preschool education, the private sector is making a killing in the market.
Listed companies and strategic investors are backing big brands that operate playschool chains in metros and small towns.
The profit after tax of KidZee, a play school that runs 463 centres and is planning another 632, was Rs 80 lakh last year. The company expects that figure to rise to Rs 2 crore this year.
The KidZee chain is backed by the investing might of the Essel group, of which it is a part. Essel is an entertainment company listed on both the National Stock Exchange and the Bombay Stock Exchange.
Educomp, another company listed on the BSE, bought a 50% stake in EuroKids, a preschool chain worth around Rs 80 crore. Educomp runs 450 centres in 160 cities and towns, including 30 centres in the northeast.
Most preschool companies use the franchise model. The company invests in curriculum development, teaching methods and “brand-building”, while the franchisee provides infrastructure, including the premises. Read more.
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