US Hotel Chain Franchise To Expand Throughout Europe
Choice Hotel International, a USA based hotel chain franchise, has signed a Master Franchise agreement for UK, Germany and Russia. Kasterlee Ltd, Choice Hotel International’s Irish franchisee, has gained the rights to license and develop Choice Hotels’ Clarion brand in these countries and aims to open a minimum of 16 locations by 2016.
Mark Pearce, Vice President of Choice Hotels International, said: “We are committed to expanding the Clarion brand throughout Europe, and this agreement will help drive the brand’s growth in three major markets.”
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