Guerrilla Marketing For Franchisees™ Goes Global
An international business joint-venture between Anthem, Arizona (USA)-based Guerrilla Marketing Strategies, Inc. and FranchiSeek (India) announced today will make Guerrilla Marketing Strategies Training Center workshop materials available to franchisees and other small business people in 25 countries around the world; and, the companies are making plans for an international Guerrilla Marketing for Franchisees Boot Camp tour beginning in 2009. Perhaps a sign of our economic times, Guerrilla Marketing tactics are becoming more popular around the world. The materials will be available at www.franchiseek.com, and on its global media network.
In 2006, Jay Conrad Levinson (author, “Guerrilla Marketing”, 14 million-plus copies sold), and Phoenix-area entrepreneur and former franchisee, Todd Woods, released their co-authored book “Guerrilla Marketing for Franchisees”. At the same time, they launched the first-ever Guerrilla Marketing Strategies Training Center designed to provide effective marketing training specifically for franchisees. Since 2006, the group headed by CEO Todd Woods has assisted in the success of many franchised groups in the U.S.
The company also operates an online franchise training center and online store at www.GMarketingStrategies.com.
“We are truly thrilled that FranchiSeek.com and its related media media, an internationally-respected franchising information service with networks in 25 countries, has joined us to make these effective marketing training materials available to franchisees worldwide,” said Todd Woods, CEO and co-author. “The Guerrilla Marketing concepts may need slight revision by country and culture, but as a general rule, the concepts of maintaining long-term business success by nurturing customer relationships and keeping a ‘Guerrilla Mindset’ in business will apply to franchised groups and other independent small businesses worldwide,” he added. Read more.
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