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Franchising:

Prospective franchisees will have a new tool to help dig away at the detail of a franchise business prior to making the purchasing decision with the launch of a new initiative by respected industry consultancy DC Strategy. The independent franchise business reports are designed to provide wide reaching research and factual analysis, and are the first of their kind in Australia.

Two years of research, analysis, focus groups and interviews have culminated in the launch of these reports which are on sale online at www.dcsreport.com, under the brand DC Strategy Research. The reports vary in price from $350 to $700 +GST, depending on the size of the investment and consequent detail in the report.

Franchisee prospects can expect to read key information on the organization, including key management, franchise system structure, performance, industry commentary, resale activity, disputes and current franchisee feedback.

“The objective is to more easily identify the highest quality franchise systems in Australia and make quality information more accessible to the highest quality franchisees,” explained DC Strategy managing director Adrian McFedries.

Read on.

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