Franchise Talk

Franchise Direct’s Embedded Videos Are Creating A Wealth Of New Opportunities For Franchise Businesses In The UK And Beyond

November 21st, 2008 | Author: Jack

Thanks to Franchise Direct, video’s online revolution is now beginning to change franchising. In recent years, the advent of video on websites has forever changed the way that people consume information, and Franchise Direct’s recent introduction of embedded video content has dramatically affected the ability of businesses to reach prospective franchisees.

By introducing video, Franchise Direct has tapped into a popular cultural trend. When websites like YouTube began to host uploaded video content back in February, 2005, many assumed that the website’s popularity might be only be a fad. But the most direct way to capture people’s imaginations in our culture is through moving images. And since the internet can often feel like a dense web of text, the challenge for internet businesses was simple: how can a company transfer the immediacy of video to suit its own commercial objectives?

But, now thanks to Franchise Direct, enterprising businesspeople have figured out how to make video work for them. For franchises trying to tap into new markets, a well-produced video has been shown to have widespread ramifications for a company’s business model.

For an example of the potential of video content for businesses, just take a look at this video podcast from web design franchise Get us Online by Vizzit Web Design. Costas Constantinou purchased a web design franchise amid the backdrop of challenging economic times. Looking to promote its business to prospective franchisees, Get us Online by Vizzit Web Design recorded this franchise video with Franchise Direct. More.

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